Chris Barnett, Founder/Principal
Chris founded Customerworks after over two decades advising some of the world’s most recognized brands on how to design loyalty that truly performs. Over that time, he helped guide dozens of major programs across retail, travel, dining, and FI, gaining a rare, inside view of what works, what fails, and why.
He created Customerworks to bring that experience into a more focused, hands-on model. One where senior leaders work directly with the person shaping the strategy, not a rotating team. And where loyalty is treated as a business discipline, not just a marketing tactic.
Chris partners closely with executive teams to design loyalty offerings that are clear in purpose, strong in customer appeal, and defensible in the boardroom. His work draws on deep exposure to a wide range of industries and program models, allowing him to quickly recognize patterns, avoid common traps, and tailor solutions that fit the realities of each business.
Customerworks reflects Chris’s point of view, earned through years of real-world experience: the strongest loyalty programs are simple in idea, thoughtful in design, and proven in their ability to drive enduring growth.
Our Specialists and Growth Partners
Customerworks is powered by a network of independent specialist advisors. Each brings deep, hands-on experience and a proven track record guiding complex loyalty and customer growth efforts across industries.
These advisors are not generalists or junior teams. They are senior practitioners who work alongside us when their expertise creates the greatest impact. Together, we move seamlessly from clear thinking to confident execution, without unnecessary layers or handoffs.