Chris Barnett, Founder & Principal
Chris is the Founder of Customerworks and a leading strategist in global loyalty and customer engagement.
For more than 20 years, he has advised and shaped loyalty programs for Fortune 500 brands across retail, travel, dining, and financial services. That range matters. The best loyalty decisions are rarely about points or perks. They’re about economics, behavior, and tradeoffs. Across industries, the patterns repeat, but the failure modes change.
Chris’s work sits at the intersection of customer psychology and commercial reality. He understands what creates preference and repeat behavior, and he understands what can survive margin pressure, operational constraints, and executive scrutiny. He’s been in enough boardrooms and enough program post-mortems to know the difference between a good idea and a durable system.
Customerworks exists to bring that level of judgment directly to leaders. Not a methodology. Not a slide deck. Clear decisions, rigorous design, and loyalty systems built to perform and compound over time.
The Extended Team
We work with a tight network of world-class specialists — strategists, data scientists, experience designers — who join engagements when their expertise matters most. Not generalists. Not junior teams. Senior practitioners we've worked with for years and who know their stuff.
They plug in fast because they've done it before. Together, we go from strategy to execution without the layers, handoffs, or ramp-up time that slow most consultancies down.