Chris Barnett, Founder & Principal
Twenty-plus years shaping loyalty programs for iconic brands in retail, travel, dining, and financial services. Dozens of major engagements. What he got from them isn't a methodology. It's judgment. And a unique way of thinking about reaching your objectives.
He knows which ideas survive real customers and which die in the boardroom. He knows why programs plateau — not bad thinking, but design that can't hold the weight of the business.
He founded Customerworks because the model was broken. Leaders bought strategy from one team and execution from another. Here, Chris works directly with decision-makers. No handoffs.
He designs loyalty programs that are clear in purpose, compelling to customers, and built to perform under scrutiny. Not flashy launches that fade. Durable systems that compound.
What sets him apart is astute pattern recognition across industries, program models, and business realities — the kind that lets him see around corners to help you make smarter decisions now.
Chris knows the strongest loyalty programs are simple in concept, rigorous in design, and relentless in creating value that lasts.
The Extended Team
We work with a tight network of world-class specialists — strategists, data scientists, experience designers — who join engagements when their expertise matters most. Not generalists. Not junior teams. Senior practitioners we've worked with for years and who know their stuff.
They plug in fast because they've done it before. Together, we go from strategy to execution without the layers, handoffs, or ramp-up time that slow most consultancies down.